This unique pre-qualification system makes Online Community Magazines a perfect work at home business opportunity for people with disabilities and war veterans, as well as unemployed sales professionals. In place of financial investment, they are required to prove their ability to gain new accounts within their chosen community. This allows potential owners to verify that they will be successful at running a multimedia magazine for their community, as well as provide them with opening content for their Online Community Magazine.

"The key to the success of Online Community Magazines are the individual owners," says Penny Haynes, CEO of Encouraging Enterprises, Inc., and designer of the software. "They must be a member of the community which the magazine serves, and must be available to their community during business hours. No technological knowledge is needed because the software is intended for use by internet novices. However, complete software training is provided, as well as suggested sales and marketing scripts and materials. The most critical requirements are salesmanship, an urgent desire to succeed, and knowledge of the community and its members."