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Online Dating Website Breaks With Industry Tradition And Begins Offering 30-Day Risk-Free Subscription Refund Guarantee  
Published:  8/14/2008 12:04:58 AM
Company Site:  http://www.prweb.com/releases/Online_Dating/MyFutureSpouse/p ..
Category:  E-Commerce
Last View 11/25/2008 8:55:33 AM
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New York August 13, 2008 -- While many websites in the online dating industry have gained a negative reputation for their questionable business practices, MyFutureSpouse.com has applied a unique approach to its business model. The dating website, operated by New York-based management consulting and information technology firm DynaCross Inc., offers a "30-Day, RISK-FREE Subscription Refund Guarantee." If a subscriber is unhappy within 30 days of his or her membership---for any reason---he/she can request and receive a refund of their full subscription fee.

Why make such a bold money-back offer? The reason is simple, explained DynaCross CEO and President, Ikhaz Musa: "The public is highly skeptical of paid dating websites because they believe these sites are just out to get their money. With our 30-Day, RISK-FREE Subscription Refund Guarantee, the public can be reassured that we do business differently, and we are focused on helping them meet their future spouse."

Besides offering a no-hassle, satisfaction guarantee, MyFutureSpouse.com distinguishes itself in a number of other ways. For example, unlike traditional dating websites, it caters to a select target market. "MyFutureSpouse.com is marriage-focused," Musa said. "We are for people who are ready for a serious relationship that leads to marriage."

Membership on MyFutureSpouse.com requires a fee-based subscription. Because all members are paid, active subscribers it helps to eliminate bogus, expired and bait profiles that are common on other dating sites, Musa said. "Our members can be sure that each profile on our site belongs to a real person," he added.

They can also be sure members are who they claim to be. During the registration process, potential members must upload at least five photos for review. If any of the photos appear suspicious, the member must go through the site's Photo Authentication process. "If the member fails the Photo Authentication process, we cancel his/her account and refund his/her subscription fee," Musa said. "This provides a high level of confidence to other members that the photo on the member's profile is the real thing."

Subscribers of MyFutureSpouse.com are subject to comprehensive screening from their fellow subscribers. Each member is required to answer 16 thought-provoking interview questions. "The answers to these questions are displayed on the member's profile, and helps other members screen if the member is right for him/her," Musa explained.

In addition, members are held accountable to their word. Whenever a member makes a change to the "About My Ideal Spouse" section of their profile, the date of the change as well as the total number of changes made are displayed for other members to see. This makes it more difficult for members to arbitrarily customize their profiles to fit the views of their prospective date.

As another precautionary measure, MyFutureSpouse.com does not automatically renew subscriptions. Almost 64 percent of the complaints made to the Better Business Bureau about online dating companies stemmed from accounts being automatically renewed at the end of a trial or subscription period. Members of MyFutureSpouse.com never have to worry about experiencing these and other types of hassles that have, unfortunately, become associated with the online dating/matchmaking industry.

"The public is highly skeptical of online dating companies because of the shady business practices that have come to be associated with many of them," Musa said. "We are an honest and reputable company to do business with."

Membership rates for MyFutureSpouse.com are $20 for one month or $45 for three months. For more information about this innovative dating website, please visit www.MyFutureSpouse.com.



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