PPAI Announces WOW!™ as the Official Concierge of the 2009 Expo in Las Vegas
Every attendee at the PPAI Expo 2009 will receive their own branded personal concierge powered by WOW!™ that will help them with anything they need during the 5-day show.
Dallas, TX (December 29, 2008) – PPAI’s 2009 annual promotional products trade show, The PPAI Expo, will give every one of the estimated 14,000 attendees their very own 24-hour personal concierge. This is the first time in the show’s history that a branded concierge service has been utilized to provide support for show attendees. The service is provided by the Dallas-based company Maestro Personal Assistants, who will be utilizing their proprietary technology and highly-trained personal assistants to deliver around-the-clock support to PPAI’s convention goers. PPAI will also use the technology to stay in constant communication with attendees by sending periodic text messages to their cell phones notifying them of events, keynote speakers and schedule changes.
The promotional product industry is an $19.4 billion industry whose staple products include items such as pens, mugs and apparel all imprinted with a company name or logo. In an industry that is constantly challenged to find new products that are not only imprintable but that are also useful to the end user, WOW!™, the industry’s first and only live promotional product, provides a revolutionary new twist in the way companies leave a lasting impression on their target market.
“We are thrilled with the new Maestro, PPAI partnership and are excited about the added value their services will provide our members,” said Tol Kincaid PPAI exposition manager. “Every year we have a responsibility to make sure our members get the most out of their Expo experience and with Maestro’s help, this year is sure to be as exciting and value-filled as years past.”
Maestro’s sophisticated technology and groundbreaking marketing capabilities, which are at the heart of WOW!™, will be exhibited at The Expo. WOW!™ recipients receive toll-free access to a team of live personal assistants 24/7/365 that will answer any question or perform virtually any task, all branded to the company that gifted the service. Callers have access from anywhere in the world and are greeted by name followed by a customized branded script and a slogan or tagline at the conclusion of the call, leaving the caller with an unforgettable experience and a lasting impression. Maestro’s technology provides companies with an online portal to change their greetings and taglines in real time through its “Branding on Demand” feature.
“When we realized the power of delivering a company’s message to customers calling in for help, and getting answers within a matter of seconds, we knew we had a unique and effective marketing product,” says Adam Alfia, Maestro’s Managing Director and founder.
Maestro has provided branded personal assistance programs since 2005 to national companies such as Nokia, Anheuser-Busch, Pacific Life and many others. Maestro is also the service provider behind American Airlines’ new Travel Concierge and Ford’s AutoPilot program. Maestro currently provides its 24-hour personal assistance services to nearly one million users nationwide.
Contact: Chris Jenkin, VP Business Development Maestro Personal Assistants http://www.maestros.com cjenkin@maestros.com (888) 500-1411 ext 214
