Lake Worth, FL April 22, 2008 -- MyBodySite.com, a rapidly growing social network for fitness, bodybuilding and weight loss enthusiasts, this week announced the launch of its brand partnership program. The brand partnership program provides companies and individuals an opportunity to private label MyBodySite.com's thriving social network, as their own fitness network.

Launched in early 2008 as a social network for fitness minded individuals, MyBodySite.com has become a leading website in the fitness niche, providing an informative support network for tens of thousands of women and men who want to share questions and answers, success stories and advice about getting and staying in shape. Now, through the brand partnership program, other fitness websites can instantly offer their visitors this thriving social network without any programming or startup expense.

Personal trainers, gyms and supplement companies are planning to use MyBodySite.com as a value added benefit for their existing web presences. MyBodySite.com's first partner is respected fitness expert and syndicated fitness columnist Rocco Castellano (askROCCO.com). Known for his straight shooting, no holds barred attitude towards fitness and weight loss, Rocco gathered up his things and moved in with MyBodySite.com immediately upon the program's launch. "It's a perfect fit. MyBodySite.com allows me to use my knowledge, expertise, and sense of humor while interacting personally with so many people at the same time in a community setting," states Castellano. "The MyBodySite.com platform already provides a vibrant community which has reached critical mass, on a reliable and user-friendly platform. It's the one thing my own website was missing."

MyBodySite.com's private labeling can be customized for businesses of any size, ranging from individual personal trainers to national or international nutrition and supplement companies. "Our platform is designed to be infinitely scaleable so that companies of every size can join the network and leverage its user base to provide the largest combined fitness social network possible," said co-founder John Cummings. "One of the biggest challenges for anyone creating their own social network, beyond the cost of programming, is reaching critical mass in a given niche. MyBodySite.com immediately solves both of those challenges for the brand partners who will private label MyBodySite.com as their own fitness social network. We've already done it for them."

Becoming a brand partner of MyBodySite.com takes only minutes and gives each partner a private labeled social network of tens of thousands of people instantly. Partners can customize the entire site with their own background, leader board, brand logo, web link and advertising locations as well as featured positioning of the brand partner's content and users. More information is available at MyBodySite.com/brand.

About MyBodySite.com

MyBodySite was founded in 2006 by John Cummings and Ken Esposito as a social network for the general discussion of health and body issues. Building on a specific passion for health and fitness and a desire to bring people together, John and Ken re-launched MyBodySite as a fitness social network in 2008. For more information, visit MyBodySite.com or email info@mybodysite.com.

Any inquiries may be directed to John Cummings at 561-254-9185 or by emailing info@mybodysite.com.