Rocklin, Calif. May 19, 2008 -- Radical Powersports, a leading e-commerce and Internet marketing firm serving the powersports industry, is proud to be accepted as a member of the Motorcycle Industry Council (MIC). The Motorcycle Industry Council is the primary trade organization representing manufacturers and distributors of motorcycles, scooters and ATVs, as well as their parts and accessories. It also represents members of allied trades.

"Being involved as deeply as I am in the worlds of motorcycles and the Internet I've seen that there are tremendous opportunities for the motorcycle and powersports industries to take advantage of the ways that the Internet is changing how its customers purchase and perceive the products that fuel the industry," says Radical's founder, Todd Shafer. "This goes from the top-level OEMs all the way down the supply chain to the retailers and dealerships. I've been involved in the Internet since its inception and have seen firsthand the remarkable impact that it's had on numerous industries. I've also been involved in the motorcycle/powersports industry for several years and have been amazed at how many unexplored opportunities for radical change there are in this industry. I saw joining the MIC and engaging its member base as a way to lead to more wholesale change in the industry that will ultimately have a dramatic, positive effect on the end customer's experience and therefore the industry as a whole.

"Joining the MIC and working as a thought-leader in the areas of e-commerce and related multi-channel retailing operations, as well as Internet-related marketing and advertising, was an obvious step to take to help the industry that I'm so personally passionate about."

Radical Powersports Sales and Marketing specializes in consulting services geared toward innovative multichannel retailers in the powersports industry. It develops e-commerce and Internet-based marketing and advertising programs. More information, including a regularly updated blog and newsletter, can be found at http://www.radicalpowersports.com.

Contact Information:

Todd Shafer
Radical Powersports Sales and Marketing
916-412-2200
todd@radicalpowersports.com