Austin, TX May 27, 2008 -- ReachForce Inc., a worldwide provider of OnDemand software and data services for targeted lead generation, today announced its selection by JMP Securities' and feature in the 2008 "The Hot 100: The Best Privately Held Software Companies."

ReachForce's real-time predictive analytics software solutions provide marketing and sales team insight into their CRM (salesforce.com) data and web traffic to identify the right net new companies to target. ReachForce data services enable lead generation professionals to build custom lists of targeted role-based contacts within those companies. ReachForce empowers Marketing and Sales teams to deliver targeted lead generation initiatives that have a measurable impact on revenue.

"We are honored to be named part of The Hot 100 Best Privately Held Software Companies by JMP Securities," said Suaad Sait, ReachForce CEO. "Our over 200 customers, key partners like salesforce.com, our investors and employees are the true reason for this recognition by a prestigious firm, JMP Securities."

ReachForce's mission is to reduce the amount of waste in B2B marketing. Current marketing tactics, including direct mail, email, event marketing and search engine advertising, generate lead conversion rates of 10 percent or less. ReachForce's initial products ReachForce Discover and ReachForce Refresh increase response rates for direct mail and email by tenfold from the less than three percent industry average. ReachForce's first Software-as-a-Service application, ReachForce Insight, analyzes customer win data and sales pipeline flow to provide a marketing-centric view of market segments that are ripe for lead generation campaigns. In February 2008, ReachForce launched the Capture service to turn event leads into high-octane, role-based leads. In March 2008, ReachForce Convert, a Software-as-a-Service web analytics tool, was launched which enables marketers to convert more web visitors into actionable leads.

Other privately held software companies on the Hot 100 list include Sugar CRM, Eloqua, Aprimo, and VerticalResponse.

About ReachForce
ReachForce, Inc. is a provider of data and software solutions that enable B2B companies to target marketing and sales initiatives at the right person in the right company, every time. ReachForce's revolutionary approach increases lead generation effectiveness and accelerates sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives -- maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit www.reachforce.com.