Philadelphia, PA June 13, 2008 -- In their humble beginnings, Reciprocal Consulting began helping friends and family with search engine marketing by using the best tools available and developing strong relationships with others in the industry. Today, Reciprocal boasts a history of many successful clients in the Pay Per Click and natural search (SEO) arenas. They have demonstrated their ability to tailor a campaign to the particular client using proven methods as well as creative approaches.

"Online Reputation Management was the next logical step for us to grow the services we provide," says John Pike, the founder of Reciprocal. "We already provide many of these services using the tools involved in reputation management, and we've spent months researching the field - this has enabled us to provide a very competitive reputation management service."

"With the growing popularity of social media, free blogging web sites, and consumer review sites, it has become very easy for even novice internet users to publish disparaging content to the web and harm a company's hard-earned reputation." The Reciprocal Consulting website makes it clear that "image is everything" and that a good reputation is as important as being number one, but even more important for those who are at the head of their industry. When considering this fact, it becomes apparent that managing one's reputation will likely be a full time job that many will not be able to handle alone. With the Reputation Management service offered by Reciprocal Consulting, companies can be comfortable that their image will be well protected by the firm's proactive approach to getting positive information out to the majority of internet users.

It makes perfect sense that a well-grounded firm such as Reciprocal Consulting would be an ideal catalyst for a Reputation Management campaign, having already delved deep into the search engine marketing world. Protecting a reputation requires advanced marketing tools and then some. Monitoring the web for news and third-party generated information about clients is just the first step to managing one's reputation. While a large part of Reputation Management involves promoting positive content, searching out slander against one's good name is equally necessary. Reciprocal Consulting combines proven methods with creative new approaches to accomplish these tasks.

For more information on Reciprocal Consulting and their new Reputation Management services, please visit ReciprocalConsulting.com