Grayson, Ga. July 9, 2008 -- Ruby Pinwheels (http://www.rubypinwheels.com.) announced today it has opened an online children's boutique specializing in organic and natural products for babies and children. Ruby Pinwheels is the inspiration of serial entrepreneurs Andree Greer and Teresa Leighty.

"As women who have benefited from living in communities that support new business owners, we are very aware that many around the world do not have the same opportunities," Ms. Greer said. "This desire to help provide economic independence for women in disadvantaged situations was the primary impetus behind the launch of Ruby Pinwheels."

"We are also passionate about promoting practices that are healthy for individuals and communities," Ms. Leighty added. "We believe one of the best places to promote these practices is with children. Offering a place for parents and friends to support families around the world while purchasing quality, eco-friendly children's apparel and skin care products is a mission we believe in."

Having purchased products for children in their lives for years, the owners have done extensive research on organic and natural clothing and skin care products and found it challenging to locate information and to evaluate benefits. According to Greer, "There are a lot of organic clothing and skin care products on the market but it is time consuming and difficult to locate and research them. We started Ruby Pinwheels to make this easier for the parents, grandparents, aunts and uncles who want to buy healthy, stylish products for their kids."

In researching the many brands available, Ruby Pinwheels focused on woman-owned businesses and those providing opportunities for individuals in disadvantaged communities around the world. "We've been thrilled to find that our goals of supporting fair trade and environmentally friendly practices could be realized in a manner that was stylish and fun," adds Leighty.

Ruby Pinwheels offers a variety of clothing ranging from onesies to skirts, tops, pants, and jackets in organic cotton and bamboo fabrics. Ruby's skin care lines include organic and natural diaper care, lotions, shampoos/washes and sunscreens. Ingredients are listed for all products and supporting information is provided to help customers evaluate what is best for the child in their lives. Ruby has also assembled gift packages to help customers find the right gift for showers, birthdays and other special occasions.

For further information visit http://www.rubypinwheels.com/.

About Ruby Pinwheels

Ruby Pinwheels LLC is a Georgia-based online retailer specializing in organic and natural products for children manufactured under fair trade conditions. The company offers clothing and skin care lines suitable for babies and children and features products made by women around the world.