Nicosia, Cyprus- October 8, 2009 - RM Royal Media Limited is collaborating with RummyLimited in order to create a new rummy brand on the Internet, which will be in addition to the rummy network, which is already available online. The ownership of this new brand vests with Rummy Limited and it has been given the name of Rummy Express. A team of professionals appointed by RM Royal media Limited would be made responsible for its smooth operation while the onus of diverting the right kind of traffic will lie with Rummy Limited.
The Rummy network was inaugurated two years ago, it contains many different kinds of games like gin rummy and kalooki. All these games are associated with the Rummy Royal brand, which has adapted itself to the ever-changing trends and hence withstood the test of time. 32RedRummy brand was the first member to become a part of this network after obtaining a license. Today Rummy Express has managed to procure its own kind of white label solution. Many different kinds of skins and fourteen different languages are now being used on this network. This is flagging the beginning of a whole new page in the life of the company RM Royal Media that is now able to offer white label solutions which will be able to cater to the tastes and the needs of the customers.
People who are seasoned and experienced in the field of online gaming are the owners of Rummy Limited. Their specialization lies in the field of playing online Bingo. The Rummy Express platform was designed in order suit the needs of people who are interested in playing Bingo. This will also ensure that they are extremely comfortable when they reach an online rummy room. This partnership between RM Royal Media and Rummy Limited has given the company the chance to increase the amount of revenue, which is being earned from its already existing customers since they are being offered a much wider range of products. People who are involved in operating online games will get their own individual branded platform which will consist of a client application as well as web interface, hosting of server, round the clock customer support, affiliates, well established marketing systems, CRM systems as well as an highly advanced cashier system.
According to Shey Shevach, RM Royal Media CMO, the proposal which had been put forward by Rummy Limited was extremely sensible and all the minute details and intricacies started becoming clearer as every aspect of the deal was discussed in detail by both the concerned parties. Women constitute nearly one half of the population, which is interested in playing online rummy as well as online bingo. A survey was also conducted among these women who have shown some interest in playing online bingo. The results of the survey further confirmed the fact that the partnership together with Rummy Limited would prove to be extremely successful as well as beneficial and financially viable to both companies.
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