Salon Educators, the practical training arm of The Hair Group will be one of the main attractions on the Walk of Beauty at this years Beautyworld Middle East exhibition which will be held at the Dubai International Convention and Exhibition Centre from Tuesday 1 to Thursday 3 June, 2010.
Salon Educators has partnered with show organisers Epoc Messe Frankfurt and Madi International, the leading hair and beauty salon supplier and the regional distributor of the professional hair care brands to bring the artistic team to the show and offer interactive demonstrations on stage for hair cutting and colouring using presentation moels on the Walk of Beauty.
Salon Educators Artistic and Education Director, Steve Turner, who has well over 20 years experience in the business, will deliver six presentations, covering all aspects of hairdressing: cut, colour and styling. Steve will demonstrate and advise how to cut hair, while Bee Dixon, colour artist from myhairdressers.com will explain different colour techniques. The audience will be able to watch the transformation progress and the innovative results.
The Walk of Beauty will be held twice daily, at 11.30 and 16.30 and will be two hours in length.
According to Ms Elaine OConnell, Senior Show Manager, Beautyworld Middle East: We have identified the need for increased education in the regions beauty industry and so have incorporated it as a key topic in this years edition of Beautyworld Middle East. As in all industries, education is an essential component to success. We are excited to be collaborating with Madi International as well as The Hair Group and its subsidiary companies Salon Educators & Myhairdressers.com to work towards implementing more educational elements within the beauty industry here.
In addition, Salon Educators will be running a daily one hour business seminar in the Beauty Theatre on how to systemize a hair salon or business to optimize profitability within a salon and ensure customer loyalty and retention. The Beauty Theatre is a set of workshops taking place during Beautyworld Middle East to further introduce educational features to the trade event.
Deborah Whitehead, Managing Director, Salon Educators, said: The Hair Group and our subsidiaries Salon Educators and myhairdressers.com are committed to providing independent education to the hair industry. We are passionate about improving knowledge, skills and standards in the hair sector across the region and encouraging hair professionals to stay motivated and get creative. This, in turn, will help their salons and business to increase business and retain customer loyalty. ENDS
For more information, please contact: BIZ COM - For PRoactive Communications P.O. Box 48889; Dubai - UAE T: +971 4 332-0888 F: +971 4 332-0999 E: info@bizcom.ae
EDUCATION TO BE A MAJOR FOCUS FOR BEAUTYWORLD ME 2010 - Key names in the beauty industry confirmed - Exhibition to highlight a range of education-oriented featuresBeautyworld Middle East, the largest international trade fair for beauty products, cosmetics .. (47 Views)
