14.08.08 Kolkata Karmick Solutions, India has opened its new wing, SEO Specialists India, with the aim of providing dedicated SEO Services, under the professional expertise of young SEO Specialists. A two day workshop was organised by the company, where the participating specialists exchanged their views on On-Page and Off-Page Optimization of Sites, based on their varied experiences.
All the participants of the workshop agreed to a common observation that each webpage on the site should be treated as an autonomous entity. What this means is there should be a different title for each page and targeting different keywords for a particular page. For example if you are working on a site, which is about vitamins and has different pages on health drinks. The home page would target general keywords such as vitamin, health supplement, dietary supplement, food vitamin etc. But a page with content about protein based drink , should not target such generalized terms. It should target keywords (phrases) specifically related to protein such as: protein deficiency, protein requirement, benefit of protein and so on. The title of each particular page should begin with the most searched for keyword. Once again using protein as an example, your webpage title should begin with Protein and not something like All the facts about protein. If you actually design and construct your website from scratch you can even go a step further. Name your webpage files starting with the targeted keyword.
A debate was arranged between the participants on Keyword Density Versus Content. Almost all the senior SEO Specialists were of same the view that the content on the pages should be attractive to the human visitors while also appealing to the search engine robots. In this respect keyword optimization is a fine balancing act no doubt. After all whats the point of having a huge amount of traffic passing through the site and hardly any of it performing your most desired action (visitors buying something, signing up etc) all because of the substandard content matter, while giving more importance to the search engine robots.
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