Brisbane, Australia August 7, 2008 -- Sales leaders and business owners need to prepare for the next evolution of selling and what it's going to take to make their sales team a leading force in their space. That's the view of CRM expert Mark Parker from Salesnet Australia.

"We've had a research project going for the past 3 months focused on identifying a number of emerging trends in SaaS and CRM technology," said Salesnet Managing Director Mark Parker. "This research has identified 3 or 4 concepts that we see as being really crucial for organisations that operate in a B2B sales world and who believe how they sell is a competitive advantage."

Salesnet is in the advanced stages of bringing together an eco-system of Software-as-a-Service (SaaS) products that support organisations who are focused on sales effectiveness. "Whether you refer to it as Sales Effectiveness or 'Sales 2.0', central to how you embrace this is being able to leverage technology in new and better ways," said Craig Henshaw, Principal of Practical Impact, one of Australia's leading sales transformation companies, "and I think this is the bit that Salesnet has figured out."

Salesnet has over 6 years of experience in SaaS and on-demand CRM with customers across the Asia Pacific region.

Further details on this initiative are located on Salesnet's website.

New partnerships are expected to be announced in Q4 of this year.