The two-day Conference will focus on how enterprises can leverage Social Media technologies to achieve their business goals. The Conference will address the core themes, components and fundamentals required to create a social media strategy and measure the effectiveness of that strategy.

The Conference will feature thought leaders in the Social Media industry, sharing their knowledge on best practices, marketing strategies, case studies, real world examples, and social media tools to use. It will also examine how businesses can use social media to gaining insight into customers, improve product innovation, and gain intelligence.

"Social media has become a key component of web marketing. Searchnomics 2008 will provide web strategists with a blueprint to create a an executable strategy that they can use to achieve their business goals," said Daya Baran, President, WebGuild.