Visit Westfield Miranda to experience and win the latest in TV technology Sydney, 17 November 2009 Residents of South Sydney will be given the chance to experience the very best of technology and visual art as Samsung brings its Digital Art Installation, LED LiVE, to Westfield Miranda from 29 October - 1 November. Inspired by the brands 2009 LED advertising campaign featuring a hummingbird, Samsungs LED LiVE Bird is stands at six metres and has been constructed out of 26 new Samsung LED TVs and 52 computer hard drives creating a unique bird structure that needs to be seen to be believed! Visitors will not only have the chance to get hands on with Samsungs cutting edge TV technology, but they will also have the chance to win a premium Samsung 46-inch Series 6 LED television as Samsung Electronics Australia brings the latest in television technology to shopping centres across Australia. To bring the Samsung Bird to life, Samsung partnered with the Australian Film Institute (AFI), to create a nation-wide competition for aspiring film and digital content creators to develop a 60 second short film or digital content piece that told a story that encapsulated all the things that the Samsung LED TV stands for. Samsungs new LED range is built on four distinct pillars: connectivity, slim design, energy efficiency and picture quality. We were excited to receive 108 entries from some of Australias best and brightest young filmmakers creating 108 different stories that met the creative and technical brief to show consumers each of these elements first hand and ensure that the innovation on the screens matches the technology on show, said Mark Leathan, Head of Marketing Consumer Electronics, Samsung Electronics Australia.
"LED LiVE will capture the attention of consumers and extend our hummingbird television advertisements used in the Samsung LED TV launch. Were delighted with the result of the Bird and working with the AFI, and encourage consumers to come down and have the chance to win one of these new species of televisions." The winners, Ben Crisp and Miles Rowland, and the two other AFI finalists will have their work on show as the Samsung LED LiVE tours across Australia. Visit Westfield Miranda to get your TV demonstration and go into the draw to win a Samsung 46-inch Series 6 LED television . EVENT INFORMATION Date: 29 October- 1 November 2009 Time: 9am 5:30pm Location: Westfield Miranda, Centre Court -ENDS- TOUR SCHEDULE; OCT-DEC 2009
NSW 29 - 1 November Westfield Miranda www.westfield.com.au/miranda 600 Kingsway Miranda NSW 2228 VIC 5 - 8 November Westfield Doncaster www.westfield.com.au/westfield 619 Doncaster Rd, Doncaster, VIC 3108 12 - 15 November Knox Shopping Centre www.knoxcity.com.au 425 Burwood Highway, Wantirna South, VIC 3152 SA 19 - 22 November Westfield Marion www.westfield.com.au/marion 297 Diagonal Rd Oaklands Park SA 5046 WA 26 - 28 November Garden City Shopping Centre www.gardencity.com.au 125 Riseley Street, Booragoon WA 6154 2 - 5 December Westfield Carousel www.westfield.com.au/carousel 1382 Albany Hwy Cannington WA 6107 QLD 10 - 13 December Westfield Chermside www.westfield.com.au/chermside Cnr Gympie & Hamilton Rds Chermside QLD 4032 17 - 20 December Westfield Carindale www.westfield.com.au/carindale 1151 Creek Road, Carindale QLD 415
For more information, please contact: Paul Anastasiadis Weber Shandwick for Samsung Ph: 02 9994 4405 / 0401 220 904 Email: panastasiadis@webershandwick.com
About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
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