Singapore (Syndacast) May 1, 2009 -- Samsung Electronics today announced Haikal Mohamed as the winner of its Ultra Style Search competition in search of a brand ambassador for the mobile phone brands latest Samsung Ultra TOUCH mobile phone. The 26-year old business development manager was hand-picked by a panel of judges comprising of fashion lecturer, indie musician and fashion label owner Ginette Chittick, lawyer-turned-chef Willin Low and Today Plus editor Phin Wong from a total of 91 applicants.
Haikal had impressed with his easy-going manner and eloquence during a dinner with the judges at chef-owner Lows restaurant Wild Rocket along with two other finalists, 27-year old private school teacher Quek Swee Kim and 23-year old Singapore Management University undergraduate Lynn Ho. He wins a set of three Samsung Ultra Edition phones, including the latest Samsung Ultra TOUCH 8-megapixel camera phone, as well as a VIP pass to the upcoming Audi Fashion Festival 2009 in which Samsung is a sponsor.
We were astounded by the quality of entries received. It is always extremely challenging to discover a persons sense of style and personality, especially by just watching a short video clip, said restaurateur Willin Low, on behalf of the judges. But Haikal was a near unanimous judges choice with his charming personality and good wit.
Were extremely impressed with the judges choice, said Irene Ng, Director for Strategic Marketing, Samsung Asia. We look forward to having Haikal as the ambassador for the Samsung Ultra TOUCH mobile phone and represent us at the Audi Fashion Festival.
The Samsung Ultra Style Search, which took place from 27 March to 28 April 2009, garnered more than 5,200 votes from the public. Popular contestant Peggy Chang wins the Peoples Choice award with some 1,850 votes from the voting public, and will also walk away with a Samsung Ultra TOUCH 8-megapixel camera phone.
About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
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