Boston, MA August 28, 2008 -- In todays economic climate, when the gap between opportunity and adversity is slight, successful growing businesses balance careful planning with the flexibility to respond quickly to market changes. They also take advantage of the greater availability of talent, enabling them to boost their go-to-market strength, and adopt a more cautious view of future business development plans.

To help owners and managers of companies of every size boost sales, generate leads, and grow market share in tough economic times, the September issue of FuelNet Monthly explains the key steps in the business plan development process, from adopting a strategic approach to managing costs to involving employees. A sidebar to the cover story outlines the five best practices for business growth.

FuelNet Monthly is an 8-page newsletter designed to help subscribers maximize their marketing opportunities and grow their business. Each issue covers a range of relevant and timely topics, from direct mail marketing, Internet niche marketing, and consumer trends to strategic communication, brand building online, and generating sales leads. Other articles in the September issue include:

• Why you should join a professional organization
• Proven tips for winning back lost customers
• Ways to attract a crowd to your next event
• The 4 secrets of a cool brand
• How to create an effective video case study

About FuelNet
FuelNet, a division of The Pohly Company, is an Internet-centric resource for credible tips, tools, and insights on marketing, selling, brand building, and customer communications. Built around the tagline "Marketing Smarts for the Growing Business," FuelNet is designed to help small and midsize companies build profits and beat the competition. Visitors to FuelNets Web site, www.fuelnet.com, can subscribe to FuelNet Monthly (available in print and as a downloadable PDF), sign up for a free daily e-newsletter, and purchase white papers, special reports, and books. The e-newsletter focuses on one key content area each day, including topics like direct mail marketing, online advertising, brand building, customer relationship marketing, customer service, and strategic communication.

About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-General Motors, Western Union, and the Association of National Advertisers, to create and advance programs that drive emotional relationships with customers and best prospects. Services include communications consulting, market research, custom publishing, media sales and consulting, and design communications. For more information, visit www.pohlyco.com.