Burlington, MA & Lyndhurst, NJ May 14, 2008 -- Silverlink Communications® Inc., the leader in healthcare communications, and IncentOne, the leading provider of integrated incentive solutions, today announced a partnership to provide incentives as an integral part of strategic healthcare communications.

IncentOne provides incentive solutions to more than half of the Fortune 50, as well as leading health plans and employers focused on reducing healthcare costs and increasing productivity through positive health behavior change. Silverlink’s services deliver highly personalized, interactive and cohesive communication programs to effectively drive healthcare behaviors and significantly improve member satisfaction. Incentives will now be used as a key component of these services to engage healthcare consumers in embracing healthier lifestyles and adopting more cost-efficient health behaviors.

Silverlink’s customer base includes nine of the top 10 health plans in the United States, as well as leading healthcare enterprises such as population health companies, pharmacy benefit managers and medical supply companies. The new incentive capability will be available immediately through all Silverlink service offerings, with incentive options and fulfillment managed by IncentOne. Incentives will now be used as an additional lever in Silverlink’s Adaptive HealthComm Science, an analytical approach to driving better results in healthcare communications.

“If applied appropriately in healthcare, incentives are an influential lever to motivate healthcare behaviors, arguably the most powerful force for changing the economics of healthcare,” said Stan Nowak, CEO and co-founder of Silverlink. “We’re excited to be partnering with IncentOne to design highly flexible, personalized and incentive-driven outreach that enables health plans to better connect with and engage their members to drive healthcare behaviors and reward them at the same time.”
                                    
The use of incentives to drive behavioral change is gaining momentum in healthcare. A survey of 450 major employers last year by Hewitt Associates found that nearly half of these employers either currently offer or plan to offer incentives to employees who participate in wellness or health related initiatives. Other recent research from Watson Wyatt, a global consulting firm, also shows that the use of incentives increases participation and completion of health and wellness programs and that the most effective programs are three times as likely to use incentives to promote participation.

“This is a truly integrated technology partnership that seamlessly connects healthcare consumer participation to incentives,” said Michael Dermer, CEO at IncentOne. “Silverlink and IncentOne together can deliver complementary solutions that drive participation and ultimately cost savings in healthcare. The combination of our expertise in finding the right incentives and Silverlink’s personalized communications to drive consumer behavior delivers the ability to implement more effective programs.”

About IncentOne
IncentOne provides integrated incentive solutions to employers, health plans and partners, from small businesses to the FORTUNE® 500, including half of the FORTUNE® 50. IncentOne’s incentive technology solutions provide the tools to drive health care cost reduction and productivity improvement. Read IncentOne’s issue brief, The Art and Science of Health Incentives, at www.IncentOne.com/IssueBrief. For more information, please visit www.IncentOne.com.

About Silverlink
There’s a Science to Communications
People are different. Communicating with them should be too. Silverlink, the leader in healthcare communications, systematically understands individuals and their preferences – driving behaviors in scale – and making the fine art of healthcare communications a science. Our innovative approach, Adaptive HealthComm ScienceTM, combines advanced technology with decision science methodologies to deliver personalized, one-to-one communications across populations. Touch by touch, our iterative approach continuously learns, adapts and improves to achieve results never before thought possible – impacting healthcare consumers one to one million at a time. Nine of the top 10 health plans have already discovered the powerful difference Silverlink can make. Silverlink is located in Burlington, Massachusetts. For more information, visit http://www.silverlink.com, email info@silverlink.com, or phone 1.781.425.5700.

Silverlink is a registered trademark and Adaptive HealthComm Science is a trademark of Silverlink Communications, Inc. All other brand and product names contained in this release may be trademarks or registered trademarks of their respective holders.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.