Fremont, California September 24, 2008 -- Soffront Software Inc. (www.soffront.com), the leader in mid-market CRM software today announced a new feature to version 8.7 of its popular software--the capability to setup recurring opportunities and activities in daily, weekly, monthly, and yearly patterns. Sales, marketing and customer service teams can now increase efficiency and productivity by automatically creating recurring events, such as repeat appointments, meetings, and maintenance renewals.

"This feature saves time and helps avoid human error. You can schedule a weekly meeting for your sales team or a monthly service renewal for your customers, and you are confident that the CRM system will automatically remind you," said Manu Das, president of Soffront. "Because this feature improves productivity and confidence, it also helps increase revenue and provide better customer service," Das concluded.

Using Soffront's best-in-class Outlook Integration, customers can synchronize recurring activities with Microsoft Outlook. This synchronization ensures that all activities in Soffront are also available in Outlook. A sales team can use either program and never miss a meeting or a maintenance renewal, because Soffront CRM will automatically send a reminder.

With just a few mouse clicks, Soffront CRM users can now setup rules to automatically manage future recurring opportunities, reminders, and calendar items. The recurrence can be setup daily, weekly, monthly or yearly--ending on a specific date or after a specific duration.

About Soffront
Soffront has the experience, technology and focus to serve small to mid sized companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base and more. Unlike others, Soffront provides you a business solution not a CRM database. Soffront is flexible, powerful, and affordable. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

Media Contact:                  
Alison Golan, 904-230-0349   
Alison@Soffront.com