Technology PR:
Andover, MA June 2, 2008 -- Andy Kelley, founder of Boston-area student marketing company, Effective Student Marketing (ESM), was selected, along with other top educators, marketers and industry leaders, for membership on the College Bound Network Advisory Council.
The Advisory Council was responsible, in part, for developing the campaign strategy for Reach Students Online, a resource-rich web site officially launched on February 14, 2008. ReachStudentsOnline.org is comprised of an extensive library of online student recruitment information, marketing tools and techniques designed for representatives of colleges, universities, career schools, Fortune 1000 companies, military branches and education companies. The Advisory Council includes academic advisors, advisors in career education and marketing and non-profit specialists.
"My involvement in the Reach Students Online Advisory Council has given me the opportunity to play an integral role in shaping the future and continued growth of online student recruitment marketing -- arguably the most targeted, measurable and cost-effective method of recruiting students," said Kelley.
About Effective Student Marketing
Effective Student Marketing, Inc. is a strategic marketing organization offering student lead generation programs designed exclusively for career, technical, vocational, and continuing education schools. Based in Andover, MA, a northern suburb of Boston, MA, ESM serves clients nationwide. Founded in 2004, ESM specializes in student lead generation using internet marketing tools and techniques, but also offers a full range of traditional marketing services, including direct mail strategy and execution, media placement, public relations, graphic design, and campaign tracking and analysis.
About Reach Students Online
Reach Students Online is a collaborative effort to educate colleges and universities, career schools, Fortune 1000 companies, military branches, and educational companies on the benefits, protocol, and efficiencies of using the internet to recruit students. The main goal of Reach Students Online is to join together educators, marketers, and multimedia organizations dedicated to improving the educational recruitment process for both students and enrollment administrators.
One of the main resources for Reach Students Online is a dedicated website called reachstudentsonline.org that includes articles, market-specific information, and tools to help educators and administrators in their college and university student recruiting efforts.
