West Palm Beach, FL May 1, 2008 -- THAT Agency, a Florida-based Web design and marketing firm, launches the newly re-designed MEMadrid.travel. ME Madrid, an experience resort located in the heart of Spain, joins a long list of Sol Melia properties THAT Agency has been retained to develop and re-design, and showcases the firm's creative-depth and versatility. As ME Madrid is an experience hotel, so is their new website--combining lush, sensory-engaging elements with extreme function.

"When we approached the design of MEMadrid.travel, we wanted to create something that not only served its branding and monetary duty, but also recreated the stylish atmosphere and the provocative experience of the hotel itself," said THAT Agency President, Bill Teubner.

Visitors of the page will recognize a new degree of fluidity to on-site interaction, as THAT Agency employed AJAX to produce a photo-gallery, homepage slider, and social network portal that all operate in smoother transitions. Lightboxes were also introduced to allow videos and websites to open directly within pages.

Cinematic elements have been woven into the new design; Flash storylines and other Flash elements that are careful not to overwhelm the senses, but rather facilitate a refreshing on-page experience, giving MEMadrid.travel's visitors a taste of the hotel's inspiring atmosphere. PHP and XHTML coding develop the backbone of MEMadrid.travel, serving as the figurative skeleton to the entire design.

To reach a growing and essential demographic, THAT Agency supplied ME Madrid their necessary translation services that now see visitors experiencing the new site in Spanish as well as English.

About THAT Agency:

THAT Agency has become one of the leading web design and development firms in Florida. While their client list includes international companies such as Norwegian Cruise Lines and Masonite Doors, they are still capable of meeting the needs and budgets of smaller businesses. They are equipped to provide every service of a web solutions company, as well as the expertise and creativity of an advertising agency. With a full staff of designers, developers, and marketing specialists, they are able to design a solution for just about any marketing or advertising need. From web design to social media marketing, THAT Agency has built a reputation based upon quality and timely delivery. THAT Agency can be contacted at 561-832-6262, or on the web at www.THATAgency.com.