Every week 13 young people aged 15-25 die on Britains roads* thats the equivalent of an entire football team and substitutes.
The 2 Young 2 Die website will also be used extensively in the Brake Academy, which trains professionals and individuals to deliver FREE road safety presentations to teenagers.
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Notes for editors:
- *2007 statistics from Department for Transport. Road Crashes GB.
- Since its launch the 2 Young 2 Die Education Resource Pack has been distributed to an estimated audience of 668,000 young people. In addition, to y 74,000 of the 2 Young to 2 Die booklets to young people. The DVDs and booklets have been distributed through a combination of educational presentations delivered by Brake Ambassadors, the Brake Road Safety Academy and by teachers arranging to show the DVD to students in lesson time.
Nursery nurse Emma Greathead was just 18 when she accepted a lift with friends and died in a head-on crash. Her mother Sarah, who features on the 2 Young 2 Die DVD, said: Emmas car broke down and, along with her best friend, she accepted a lift with two young lads that she knew. The car they were in crashed head-on with another car as the driver pulled out to overtake. Four people died including my daughter. It is impossible to describe the pain of losing my young daughter in such a cruel and sudden way. The memories come flooding back every time I hear on the news of young drivers and passengers dying in car crashes. Too many young people see driving as thrilling and a bit of a laugh and often give in to peer pressure to take risks. I urge every driver to take responsibility for their actions behind the wheel and pledge to drive safely every single day.
The Co-operative Insurance
The Co-operative Insurance (CIS) insures almost three quarters of a million motor vehicles and is committed to improving road safety for everyone. CIS forms part of Co-operative Financial Services (CFS) which is an Industrial and Provident Society, CFS brings together The Co-operative Insurance Society (CIS) and The Co-operative Bank under common leadership. It is owned by the Co-operative Group (CWS) Limited, which is, in turn, the largest consumer co-operative in the UK, democratically run for the benefit of its members. The Co-operative Insurance also offer other services including home insurance.
In 2008 The Co-operative Financial Services was awarded the prestigious title of Company of the Year in the Business in the Communitys Awards for Excellence.
Brake is an independent national road safety charity. Brake exists to stop the eight deaths and 79 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake produces educational road safety literature, runs community training programmes and runs events including Road Safety Week www.roadsafetyweek.org.uk
Brakes Fleet Safety Forum provides up-to-date fleet safety resources to fleet managers. BrakeCare, Brakes support division, cares for road crash victims through a helpline and other services.
