U. S. videogame industry has fall once again, says the NPD Group, dropping 7.6 percent for November, lamely entering the holiday season on a little note.
Overall, hardware sale fell 13.4 percent as software sales drop 3.1 percent.
"This should not be view as a healthy start to the holiday season," says top videogame industry market analyst Jesse Divnich.
The sales slump is even more astonishing given the huge launch of Call of Duty: Modern Warfare 2 and the brawny Thanks giving/Black Friday week of sales.
Says NPD bazaar analyst Anita Frazier: "flouting even seems more out of reach. In order to crack even to last year, December sales would have to be up 36 percent more than December 2008." Overall, the industry is downward 12 percent year-on-year.
For hardware, the Wii top the list at 1.26 million units sold, followed by the Xbox 360 at 820,000 and the PlayStation 3 at 710,000. The PS3 was the large winner, with sales increasing 90 percent year-on-year. Xbox sales were flat, and the Wii was down 35 percent. Quamrulyousufis blog
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