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UK Holidaymakers Prefer Physical Activity to Sunbathing  
Published:  8/17/2008 12:00:56 AM
Company Site:  http://www.prweb.com/releases/2008/8/prweb1212224.htm
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August 16, 2008 -- With the notoriously long British working day, Brits are getting active in their time off and choosing to exert built up energy by taking part in physical activities throughout the British countryside - and as the holidaymakers are getting fit, the GTrek is working equally as hard recording and storing their movements using the very latest GPS technology.

The on/off weather hasn't deterred the enthusiasts from hitting the great outdoors and making the most of what the UK has to offer with many opting to take out stress by trekking, riding or biking on a daily basis during their time off.

Following a day's activity, the GTrek gadget can simply be attached to a computer and the information downloaded and overlayed onto Google Earth to create a 'movement map' -- a moving visual representation of the information -- allowing the experience to be virtually relived. The information can also be displayed numerically telling the user how far, how fast and how high they have traveled, just to mention a few, by a series of graphs.

British holidaymaker, Jonny White said, "GTrek's Google Earth capabilities are a great conversation maker after a days exercise. Not only can you see an overhead view of where you've traveled, but if in a competitive group like we were, the numerical information is perfect to settle any argument."

John Bird, co-founder of the GTrek, commented, "With the UK holidaymaker increasingly choosing to partake in activity holidays, the GTrek is the ideal addition to any backpack. Google Earth represents an amazing opportunity for displaying recorded information in a way that really walks the user through where they have been and what they have done, allowing them to recreate their experience."

The product can be purchased on line, for more information, visit www.gtrek.co.uk or call 01922 455299.

Punch Communications is a boutique PR agency with the skill set and client base of a global PR agency. The Punch approach is grounded in the belief that effective communication is the cornerstone to success in business and adheres to a brief that provides clients with strategic PR consultancy that has significant and measurable impact on their business.

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Pete Goold / Ben Leuty
Punch Communications
Tel: +44 (0) 1858 411 600
Mob: +44 (0) 7830 236824
Email : pete @ punchcomms.com
Web: http://www.punchcomms.com



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