Search free mortgage software,mortgage calculator
UK Marketing Firm Parker Worldwide Defines "How to Build a Culture for Success"  
Published:  4/7/2010 1:40:33 PM
Company Site:
Category:  marketing
Last View 2/5/2016 4:06:25 PM
PR Hits 212

Technology PR:

Corporate culture isnt something you can define. Its intangible: a state of mind, a feeling, a collective consciousness thats infused in a business and its employees. If you ask 100 CEOs to define their corporate cultures, youll get 99 different responses.

Thats why at Parker Worldwide we believe all managers should be a master in every department at our organization so our culture from day one is "no man should ever ask of another, unless theyre prepared to do it themselves"

Its you who choose describe your companies culture; its taking the steps to cultivate it from the very start and with every team member! Your employees are your greatest assets, and when your business experiences a growth surge, you need a united front of employees that supports your companys efforts in mind, body and spirit. Parker Worldwide believes that there should be zero seniority and zero politics, which gives every team member the chance to progress at their fullest. We encourage and supply constant training on all areas of our business to of our team members regardless of their positions or experience, this allows a culture of driven and successful leaders and managers to evolve. "Parker Worldwide, delivering today - creating for tomorrow"

Too many businesses lose sight of the importance of a coherent company culture, or they have limited knowledge about how to develop it. These companies concentrate on the business disciplines that are directly connected to their profit margins and neglect the emotional health of their team when, in fact, the two are closely related.

If you neglect your culture, you may begin to notice some of these warning signs in your employees behaviour. You may hear less laughter in the office or notice that people seem unfocused. Employees may begin working shorter days, taking longer lunches or even asking for more compensation. When employees request additional compensation, it usually means that theyre revaluating their contributions to your companys goals or mission as you have failed to inspire or develop your team.

Promote Culture

CEOs need to present a clearly defined company vision as well as a steady and sustainable work ethic for the company to follow. During a period of rapid growth, CEOs need to assess what theyre doing to promote their culture and consider some of the following tips for maintaining it.

On a regular basis, have lunch or coffee with randomly chosen employees and really listen to their concerns and suggestions.
At least three days a week, walk through the office and have a real conversation with people.
Offer training to your leadership team and provide them with the tools they need to be effective managers at all times.
Set a sustainable work pace and watch those who tend to work excessive hours. A well-balanced workweek will significantly reduce sick days and burnout.

Managers must consciously foster the development of the CEOs vision and should take the following steps to increase productivity and promote culture in the workplace:

Make sure employees have clearly defined goals and understand their professional growth path in the company.
Develop open and trusting relationships with your employees.
Interact regularly with employees, and offer praise or clear suggestions for improvement.
Evaluate employees by their achievement of measurable goals, not by the hours they spend in the office.

Culture Shock?

If youve got culture issues, theres no quick fix. Some companies organize after-work socials in an attempt to bolster their waning culture, but social functions often become obligations that consume employees valuable personal time. To show your employees that they are a worthwhile investment in the overall success of the company, organize a social during work hours.

Make developing corporate culture one of the top five priorities for your business. Build your culture on clear vision, attainable goals, a genuine concern for your employees professional and personal growth, an appreciation of their contributions to your success and company wide rewards for successful performance. Parker Worldwide believe if you apply these basic principles to your companies culture then your business could start to repeat the growth that we have achieved over the last few years in the UK.


Parker Worldwide Ltd are a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the worlds most recognized brands, covering many different industries. We achieve success in meeting our clients customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment - making Parker Worldwide a win-win situation for clients and employees alike.


Boyd Parker,
Parker Worldwide Ltd,
2 Saxon Gate,
Back of the walls,
SO14 3HA
Tel: 02380 381080

e) - Careers at Parker Worldwide
e) - Customer service


Related Technology PR News:

Customer Relationship Management Solutions – A Buyer’s GuideWith the looming uncertainties about the global economic environment, businesses, especially small a.. - With the looming uncertainties about the global economic environment, businesses, especially small and medium, continue to look out for strategies to manage the ever-falling bottomlines. Although ther ..  (9984 Views)

Get 417% More Options and Sales without Changing a Word using Video squeeze pages! #1 Secret to Boost Your Online Profits Immediately!! An Interview - For over a year, Venkata and his team of professional squeeze page designers have delivered over 600 high quality custom tailored squeeze pages to more than 300 top internet marketing clients. It is q ..  (9013 Views)

A Florida Web Design Company Shows How To Attract New Customers And Increase Sales! - PR Interactive (, a web design company in Florida, has developed over 400 websites. Through their unique blend of graphic design, marketing, web design, programming, Flash, and ..  (3533 Views) Reports Record Q1 Sales for its Real Estate Lead Generation and Client Management Solutions - San Diego, CA May 13, 2008 -- Real Estate technology company, Real Estat ..  (3401 Views)

Euroanabolex, the online steroid selling store has introduced Masteron, another steroid from Thaiger Pharma into its product list. The leading online store for .. - Euroanabolex, the online steroid selling store has introduced Masteron, another steroid from Thaiger Pharma into its product list.The leading online store for steroids, Euroanabolex has added Masteron ..  (1553 Views)

Sales Lead Management Association Adopts BMI CRM Training and Certification Program for B2B Marketing Professionals - The BMI CRM Field Marketing system (CRM-FM) is an online training and certification system for marketing and sales professionals at companies utilizing on-demand CRM systems provide (1344 Views)

Apatar Launches Hosted and QuickBooks Integration, Slashes Deployment Time by a Factor of Ten - Apatar reveals implementation of its hosted service takes 30 minutes or less using a browser. Apatar On-Demand was designed to automatically de-duplicate data while synchronizing accounts, opportuniti ..  (1102 Views)

RedNumbat, The First of its Kind Automated Pricing Software for Car Dealers Introduces The GreenNumbat, "Eco-Friendly Car Search and Pricing Made Easy".. - Glen Gardner, NJ May 12, 2008 -- RedNumbat, the first of its kind automa ..  (1098 Views)

RSS Feed of new press releases                                                             Home        Feed Map        Submit Press Release        Contact 
Privacy Policy