Charlotte, NC September 10, 2008 -- Brown-Forman, a Louisville, Kentucky-based manufacturer of Wines and Spirits– responsible for the Jack Daniel’s, Southern Comfort, Finlandia and Fetzer brands, among others – just signed a multi-year, million dollar Benefits Administration outsourcing contract with HR XCEL, a Charlotte, North Carolina-based HRO firm.

Brown-Forman’s high-touch, high-relationship culture revolves around employee brands as much as it does manufacturer brands. Their needs are as unique as they are.

“We needed a company that understands our corporate culture feeds the bottom line,” Brown-Forman Senior Vice President Total Rewards Bruce Cote said. “Fully engaged employees, along with community involvement, corporate responsibility and long-term relationships are all major components of who we are. HR XCEL gets it.”

HR XCEL Vice President of Sales and Marketing Jeff Mortland believes this level of understanding distinguishes them from other HRO providers.

“After a lengthy evaluation period and a competitive bidding process, I’m happy to say this is the right fit for us,” Cote said. “HR XCEL provides the technology and service delivery model that fully suits our needs to a tee.”

Employing over 4,440 people, the Brown-Forman Corporation is one of the largest alcoholic beverage manufacturers in America. The company was founded in 1870 by George Garvin Brown. The young pharmaceuticals salesman revolutionized the industry by selling high-quality whiskey in sealed glass bottles. Last year, Brown-Forman posted sales of over $3.2 billion.

HR XCEL is focused on providing the mid-market with multi-process Human Resource Outsourcing, Benefits Administration, and Payroll Solutions. HR XCEL offers a unique combination of an integrated, configurable client facing platform and excellent service delivery model providing an exceptional experience for their clients and their employees.

Founded by veteran HR professionals, HR XCEL allows clients to focus on their core business, activities and revenue generation.

Contact:
Jeff Mortland
704-357-6008

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company
listed above.