PRWEB) May 28, 2008 -- International Tour Registry Inc. announces the release of a new e-tool, “Resort Shield,” designed to increase vacation ownership conversion rates generated from timeshare tourism. The exclusive new marketing tool (www.resortshield.com) solves the problem of wasted marketing dollars and merges the benefits of solid marketing practices with Internet technology in a powerful and profitable way.

The founder and president of International Tour Registry and Resort Shield, Mr. Al Morell, is former vice president of sales and marketing for a leading vacation ownership company. Mr. Morell has 18 years of hands-on experience in dealing with the "push-me-pull-you" conflict between the sales department and marketing department and the pit-falls of the run-away-marketing budget.

Morell reveals, "Resort Shield is the avant-garde software solution of the 21st century. Resort Shield is so advanced, that any vacation ownership company, regardless of size or volume, may simply, actively and absolutely control the quality of their tour flow without being at the mercy of the professional tour takers, those who repeatedly take tours to take advantage of the system, or unscrupulous marketers who wire tours or double-up their customer's visits."

Mr. Morell quotes, "The market necessity for this specific niche of service has grown ten-fold as timeshare tours get more and more expensive from year to year. The vacation ownership industry has a way of cannibalizing itself. The marketing industry has sometimes inferred that any tour in the door is accepted as better than no tour at all. The question is, ‘how many tours are scheduled and paid for with no intention of the customer ever considering purchasing,’ whether the tour is company generated through an OPC program, an in-house program or purchased from an outside marketing company."

The multi-billion Vacation ownership industry now has an opportunity to purify itself, resulting in higher efficiencies, less marketing costs and less employee turnover. Resort Shield will help numerous vacation ownership companies shave literally hundreds of thousands of dollars off their marketing expenses their first year and for many years to come. This idea has been a long time in coming. The solution is here and the timing is perfect. To learn more about this incredible solution offered by Resort Shield, visit our website at www.resortshield.com. Do you have the Shield?

Contact:
Donna Judson, Director or Public Relations
International Tour Registry Inc.
877-748-7462 Ext. 708
djudson@internationaltourregistry.com