Seattle, WA May 15, 2008 -- Validar Inc, a leading provider of lead capture and lead management software, today announced a partnership with Vendaria Media Inc. a premier vendor of rich media creative services, to deliver an integrated solution suite. This partnership represents a break through solution for linking marketing to sales.

Merging Vendaria's expertise in interactive merchandising solutions with Validar's lead management toolset will provide marketers with a powerful new online capability of capturing and measuring sales leads. Leads generated from Vendaria's interactive presentations are programmatically ranked and qualified by Validar's software and then pushed to sales reps in real-time utilizing Validar's Lead Import which is integrated with Salesforce.com and available for download on the AppExchange.

"We look forward to providing the creative engine that will dove tail with Validar's powerful solution allowing marketers to lower the cost of capturing and qualifying sales leads and track ROI," stated Scott Roth President and CEO of Vendaria Media.

Validar customers who are capturing and identifying qualified leads from offline lead sources, like tradeshows will now be able to leverage the online and interactive expertise of Vendaria to further engage customers.

"We've been searching for the right partner to bring our industry leading event based lead capture into an online world. Vendaria is the best at engaging prospects and driving demand with their interactive rich media and a great partner in helping us achieve these goals," stated Victor Kippes, Validar CEO.

About Vendaria Media Inc.
Founded in 1999 and based in Seattle, Washington, Vendaria Media is a leader in the creation and distribution of visual merchandising solutions that enhance the way products are marketed and sold online. Vendaria combines video, audio, animations, text and graphics into dynamic rich media presentations that tell a compelling story about a product`s key features, benefits and functionality, driving increased sales. Vendaria`s clients include Apple Inc., LG Electronics, Whirlpool Corp., Avery Dennison, The Home Depot, Bosch, Playtex and more. For more information, visit www.vendaria.com

About Validar Inc.
Validar is the leading provider of lead capture and qualification software solutions for marketing and sales professionals. With a deep knowledge of the lead management process, Validar helps organizations lower their cost per qualified lead by providing the tools to deliver high quality leads to sales and a better ROI for marketers. Rooted in the event industry, Validar enables partners to be more efficient and drive higher levels of service to their customers. For more information, visit www.validar.com