Rowland Heights, CA June 21, 2008 -- The 2007 SEMA show was an opportunity for those offering products to the aftermarket to really show what they're made of, and Valor Multimedia took full advantage of it.

For those in the business, the SEMA Show is an opportunity to explore market trends and promote business. The Show really offers insight into every niche of the aftermarket. Visitors will see everything from reproduction parts for restoration to the latest technology available. As with all SEMA Shows, the 2007 Show offered it all to automotive enthusiasts.

Following a trend in multimedia that has been developing in the few past years, the 2007 SEMA Show saw products like iPod and XM Satellite Radio controls, Bluetooth, and navigation displays. However, the market is becoming more sophisticated, demanding more from aftermarket products. Luckily for Valor, they are prepared for the demands.
Valor Multimedia brought the TCR07, an OE replacement application for the Toyota Camry, to SEMA 2007. It's part of the company's signature line, the TCR07 is available with or without navigation, and is fully integrated with Bluetooth, iPod and XM Satellite Radio controls

In their follow-up coverage of the Show, Auto Trim and Restyling News reported Valor Multimedia's Senior Vice President offering some advice to the industry saying, "That seems to be where the category is going in multimedia--to have it vehicle-specific. Customers want a clean, factory look."

Integration is key in the industry. Prices are continuing to fall on products featuring Bluetooth, iPod and satellite radio control. With prices also dropping on navigation, Kern said Valor customers can expect to see fully loaded units enter the marketplace priced below some of the basic units from other name brands.

For additional information on the news that is the subject of this release, visit http://www.atrn.com/archive_pick.cfm?id=428.
You can also find more information on Valor Multimedia on their website at http://www.valordvd.com.

About Valor Multimedia:

Valor Multimedia specializes in mobile entertainment and offers a broad selection of mobile multimedia product, including headrest monitors, overhead monitors, All-in-One monitors with DVD and in-dash All-In-One DIN with AM/FM/DVD/Changer Controllers.