San Jose, CA April 29, 2008 -- Bluetooth technology is slowly gaining ground in the automotive market with its growing awareness and use. Wider application of bluetooth enabled devices such as headsets, cellular handsets and car kits is the reason for the emergence of this short-range technology as a consumer-demanded feature. Several vendors including Sony Ericsson, Parrot, Nokia and Motorola are offering bluetooth enabled after-market car kits suiting almost any model or make of car. Implementation of hands-free driving legislation in many countries is also one of the key factors promoting growth in the global bluetooth enabled devices market. Mobile phones represent the primary application area of the bluetooth technology.

Rapidly increasing demand for bluetooth-enabled cellular handsets is playing a major role in intensifying bluetooth's magnetism. Other bluetooth enabled devices gaining popularity include music players, digital cameras, automobiles, stereo headsets and notebook and desktop PCs. Bluetooth enabled handset sales worldwide are projected to grow at a compounded annual growth rate of approximately 7.68% over the years 2011 through 2015, as stated in a recent report published by Global Industry Analysts, Inc. Technological advancements coupled with growing need for sophisticated and stylish devices that blend well with contemporary lifestyles are driving market growth in this category. Further, ubiquitous presence of mobile phones and enactment of driving laws in Europe and North America, which ban the use of mobile phones while driving, are helping spur demand for bluetooth enabled headsets. Bluetooth enabled PC market in Asia-Pacific is forecast to reach 69.01 million units by the year 2012.

Major players operating in the industry include - AT & T Inc., Apple Inc, Broadcom Corporation, Bluegiga Technologies, BLUETAKE Technology Co. Ltd, Cambridge Silicon Radio Plc, CellPoint Connect AB, Dell Inc, D-Link Corporation, Ezurio Ltd, Fujitsu Siemens Computers (Holding) BV, Flaircomm Technologies Inc, GN Netcom AS, GN US Inc., Hewlett-Packard Development Company L.P, IVT Corporation, Infineon Technologies AG, Intel Corporation, Kyocera Corporation, Lenovo, Logitech International SA, L.G.Electronics Inc, ModeLabs Group S.A., Motorola Inc, Microsoft Corporation, Murata Manufacturing Co. Ltd, MindTree Consulting Ltd., Nokia Corporation, National Semiconductor Corporation, Orange UK, Parrot SA, Plantronics Inc, Palm Inc, Qualcomm CDMA Technologies, Sybase Inc, Sony Ericsson Mobile Communications Management Ltd, Samsung Electronics Co. Ltd, Texas Instruments Inc, and Verizon Wireless, among numerous others.

"Bluetooth Enabled Devices: A Global Strategic Business Report", published by Global Industry Analysts, Inc., provides a comprehensive review of market trends, product profile, recent developments, mergers, acquisitions, profiles of major players and other strategic industry activities. Analysis is presented for major geographic markets such as North America, Japan, Europe, Asia-Pacific, Latin America and rest of world. Analytics from 2002 through 2015 are provided in terms of product segments including handsets, headsets, PCs and others.

For more details about this research report, please visit http://www.strategyr.com/Bluetooth_Enabled_Devices_Market_Report.asp.

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

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