New Orleans, LA May 14, 2008 -- Open for business less than 10 months, a New Orleans themed boutique is enjoying early success. Striving to establish themselves as a leading store in a specific niche, the staff at Fleur De Lis Fashions.Com has created an inviting website that offers customers an enjoyable shopping experience.

For several of the websites keyword terms, they are already ranking #1 in Google. This has been attributed to providing a user friendly website that targets a specific market. Their large collection offers hard to find accessories and gifts.

Listening to customers, making changes, and being proactive with marketing has helped the store achieve high rankings this early on. In addition to a large selection, the site offers an informative blog. This is a great resource for customers to read the latest information about a variety of topics related to the fleur de lis and fashion.

After Hurricane Katrina, the emblem became a popular symbol of recovery for the city of New Orleans. Fleur De Lis Fashions.Com is able to fill the void for ladies who are looking for fleur de lis jewelry and apparel displaying the emblem that is stylish and fashionable. This was virtually non-existent on the web, prior to launching their online boutique.

With the market becoming more competetive recently, it's become even more important to maintain a fresh and fun website featuring unique and hard to find products. Many former residents of New Orleans, and the surrounding areas, are residing across the country since the storm. This store is the perfect place for them to purchase a reminder of home.

Mrs. Rene' Fletcher, President and CEO said, "I wanted a store that not only offers a large selection of unique fleur de lis jewelry, but is rich with information for my customers as well." Mrs. Fetcher also adds "Everything in our store is under $50.00, so it's an affordable and fun site to shop. If you can only spend $10.99 for a cute pair of earrings, we have you covered."

To add to the shopping experience, the site offers "little extras" to their customers. Free gift boxing on all jewelry purchases is a customer favorite. It saves them the hassle of having to find the perfect box when gift giving.

For additional information, contact Julie Parker-Hall, or visit http://www.fleurdelisfashions.com.

About Fleur De Lis Fashions.Com:
Fleur De Lis Fashions.Com is an online ladies fashion boutique filled with fashion items at affordable prices. This New Orleans themed Yahoo! Store offers unique and hard to find fleur de lis jewelry, apparel, accessories and more. Everything in the store is under $50.00. A well designed and user friendly website, along with fun products, has helped the store achieve high rankings, even in at its young age.