Atlanta, GA September 16, 2008 -- James Ashford, CEO of Yellow Assistance, will be in Atlanta this week to participate in a forum with other Internet Yellow Pages industry leaders. Hosted by the Kelsey Group, the Directional Media Strategies 2008 is a multi-platform opportunity for members of varied media groups across several industries to meet, collaborate and discuss the future of directional media.

Ashford will speak in a staged forum that will explore topics related to the IYP industry, including a focus on the future of online directories, new IYP technologies and techniques that will propel the industry into the next generation.

"This is going to be a fantastic opportunity to sit down with other leaders in this industry and talk about the transition of print-centric media to multi-platform resources," Ashford said.

Exploring innovation, migration and adaptation, The Kelsey Group will focus on the global directional media industry throughout the event, which will take place September 15 through 17 at the Hyatt Regency Atlanta.

The seminar will give attendees a chance to connect with other senior level executives and entrepreneurs. The Virtual Conference will also be updated throughout the event with a collection of conference materials including speaker presentations, on-site photos and press and blog coverage of the event.

For more information about Directional Media Strategies 2008, visit The Kelsey Group. To learn more about Yellow Assistance, visit Yellow Assistance.

About Yellow Assistance:
James Ashford, CEO of Yellow Assistance, set high sites for his company, not to simply be a part of the IYP business but to reinvent it. To accomplish this, he brought together experts from both the yellow pages and web development fields, leveraging their unique skills and experiences to work toward one common purpose - creating an online yellow pages that will attract loyal users.