TheGoButton extends Microsoft Windows's own Wireless capabilities, simplifying the process of identifying and connecting to open networks. While there are many services and applications that provide maps of available wireless networks, 'The Go Button' (TGB) was created to solve a more pressing need. "We wanted to provide a solution for the businessman or college student who just needs to get online to read some email or Skype with his girlfriend" said Michelson. The Go Button is so easy to use that, once installed, you don't even need to press a button, it simply scans the available wireless networks and finds the strongest open signal in your area. Once connected, users are able to use all internet features including Email, Chat, Voice, and full Web Surfing.

Controversy: While critics have called TGB, a 'Wifi Stealer', claiming that it will enable laptop users to more easily connect to their neighbors' networks, YouNeverCall's extended beta program suggests that the vast majority of users utilize TGB to access networks that are officially open to the public, or to which the user has permission. This is in accordance with the company's terms of use. "By unlocking the wireless internet and making open networks easily accessible we believe more laptop users will be able to use Wifi effectively", said a company spokesman.

Based on the immense interest in the product, YouNeverCall plans a version of TGB for Windows Mobile Cellular as well Mac OS.