New York, NY April 30, 2008 - Ypulse.com (www.ypulse.com), the leading independent blog for teen media and marketing professionals, in partnership with publisher Modern Media Partners (www.modernmediapartners.com), today announced the addition of Casey Lewis to the team as assistant editor, http://ypulse.com/archives/2008/04/meet_casey_lewi.php. The addition of Lewis marks Ypulse.com's continued growth in the youth marketing space. Earlier this month, The Ypulse Daily Update, Ypulse.com's daily eNewsletter topped the 3,000 subscriber mark.

Lewis, a journalism student at the University of Missouri, began her career covering fashion for About.com. She is also the author of the fashion blog: TeenFashionista.com (www.teenfashionista.com). "As a longtime Ypulse reader, I am thrilled to join team," said Lewis. "I have been blogging about teen fashion for years, and I can't wait to expand my horizons to cover youth trends - including everything from technology to news to movies."

Casey can be reached at casey @ ypulse.com.

Anastasia Goodstein, Ypulse founder and editor, is thrilled to add a new member to the team, "I met Casey when she was a senior in high school, and she spoke on a Ypulse panel at South By Southwest Interactive," said Goodstein. "She has been blogging since she was 13, making her not only a strong voice within the generation we cover on Ypulse, but also an experienced and talented writer and journalist."

About Ypulse
Ypulse is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein's first book about teens and technology, Totally Wired: What Teens And Tweens Are Really Doing Online, was published by St. Martin's Press last year.

About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.