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ZoomInfo Sees Strong Demand for Sales Intelligence To Drive Sales/Marketing  
Published:  9/26/2008 12:01:07 AM
Company Site:  http://www.prweb.com/releases/2008/9/prweb1382024.htm
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Technology PR:

Waltham, MA September 25, 2008 -- ZoomInfo, the most comprehensive source of business information on people and companies, reports exceptional growth in its Sales Intelligence business unit, as companies look for ways to identify and connect with buyers, and find a competitive edge in a challenging environment.

With more than 350 new clients so far this year, ZoomInfo's Sales Intelligence business unit is on pace for an annual growth rate exceeding 150 percent. ZoomInfo provides sales and marketing professionals with specialized search capabilities and the most up to date, relevant information on business people and companies. Clients turn to ZoomInfo for a single tool to identify prospects and uncover in-depth insight on those prospects to help close deals faster -- from marketing campaigns to cold calling support, by aligning the needs of sales and marketing.

"The process of finding customers has never been more competitive. Buyers have a deeper level of knowledge about offerings and are looking for sales professionals to bring an understanding of the buyer's challenges--product knowledge is not enough anymore," said Chip Terry, VP and GM, Enterprise Solutions. "Our growth has come because we empower marketing and sales teams with the broadest, freshest information on their prospects--helping them find, qualify and close more business."

Another factor supporting this growth is ZoomInfo's recent integration with Salesforce.com. Over 100 clients have installed the Salesforce application since it was launched in March.

ZoomInfo technology profiles more than 43 million people and nearly 4 million companies--by crawling more than 1 million websites each week, and tracking more than 100,000 changes monthly. A potent combination of technology supported by human knowledge maintains the deepest, freshest, and most complete online data. All ZoomInfo data and processes are CAN-Spam compliant.

"This strong growth shows the need for business information that's organized and updated daily. It's essential in today's market," said Jonathan Stern, Founder, CEO and Chief Scientist. "Humans just can't compete with the scope, depth and speed of technology. Our goal is to continue delivering high value in our key markets and make business information freely available to business professionals."

About ZoomInfo
ZoomInfo is the most comprehensive source of business information on people and companies in the world. ZoomInfo is used by sales and marketing professionals to find leads, recruiters to uncover talent and by business professionals to find detailed information on people and companies. ZoomInfo's semantic search engine gathers publicly-available information from the Business Web - millions of company websites, news feeds and other online sources - 24 hours a day, 7 days a week, then automatically compiles it into easy-to-search and easy-to-read profiles. ZoomInfo currently has profiles on more than 43 million people and nearly 4 million companies, and its search engine adds over 20,000 new profiles monthly.

More than 6 million people search www.zoominfo.com every month. And over 3,000 customers, including Yahoo!, Microsoft, Oracle, PepsiCo, and 20% of the Fortune 500, subscribe to ZoomInfo's premium service products. ZoomInfo is privately held and based in Waltham, Mass.

PULL QUOTE:
"Our growth has come because we empower marketing and sales teams with the broadest, freshest information on their prospects--helping them find, qualify and close more business."
Chip Terry, VP and GM, Enterprise Solutions

CONTACT - David Wallace 781-693-7537



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