September 26, 2008 -- Jesper Hougaard, the 24 year old Danish poker professional sponsored by bet365, has entered the poker history books this week by becoming the first player to win a World Series of Poker bracelet on both sides of the Atlantic.

Hougaard won his first WSOP bracelet this summer in Las Vegas in the $1,500 No-Limit Hold'em tournament after defeating a huge field of 2,447. Here he dominated the final table to walk away with a cool $610,304.

This time round the action was at the European leg of the World Series of Poker in London, currently taking place at the Empire in Leicester Square. The event was the £1,500 No Limit Hold'em tournament where Hougaard started the final table in eighth place but managed to fight his way into a 5 to 1 chip advantage over his eventual heads-up opponent. After only five hands of heads-up play the Dane took the title, the gold bracelet and the £144,218 first prize.

As well as being the first time anyone has ever won a World Series of Poker event on both sides of the Atlantic, he is also only one of two players that have won multiple WSOP bracelets in 2008.

Hougaard joined bet365 earlier this year as their poker ambassador. He regularly plays in live tournaments around Europe as well as participating in fortnightly bounty tournaments and other activities on the bet365 site.

bet365 is one of the leading poker sites on the Internet and offer $20 million in guaranteed tournament prizes every month, as well as attractive sign up offer for new players and an excellent poker school and VIP programme.

About bet365

bet365 are one of the world's leading online gambling groups with over 1.5 million customers in 140 different countries. The Group employs over 700 people and is the UK's 16th largest private company. The company's casino, games and poker operations are licensed and regulated by the government of Gibraltar.

bet365 takes responsible gambling very seriously and customers are provided with a range of options to assist them to gamble responsibly.

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