Frankfurt, Germany June 27, 2008 -- paybox wins the International World BSS Award 2008 in the category "Best m-Commerce/Payments Implementation" for its Service Delivery Platform "Mobile Wizard".

The World BSS Awards help raise awareness of the significance of billing and information management systems and processes to the communications industry, identifying key trends and rewarding BSS best practice. They are widely regarded as the highest industry recognition of BSS excellence. Launched in 1997, this is the 12th year that these important awards will be presented.

"m-Commerce is an area of telecoms operations that is increasing in significance for service providers," said Hugh Roberts, Chairman of the Awards Judging Panel and Consultant Director for IIRs BSS, OSS & RM Events. "The realisation is growing that not only can these applications and services contribute in large part to brand development as well as customer retention and loyalty programmes, but also that they may be fully monetised whilst revenue growth from value-based content services is stalling. Ensuring profitability from these services requires accuracy, efficiency and customer-friendliness in the systems deployed, and we are delighted to recognise payboxs implementation at Maxis Malaysia as a good example of these qualities."

The award-winners were announced at the BIMS 2008 Gala Diamond Drinks Party in Amsterdam on the evening of Tuesday 10th June 2008. The Award for the "Best m-Commerce/Payments Implementation" is given for the effective implementation of all (or part) of systems and business processes to deliver financial transaction processing capability for commerce, payments and/or collections.

"To be honoured with a World BSS Award in this special category makes us very proud. It asserts our commitment to innovation and proves payboxs role as trendsetting company for mobile products and services," says Eckhard Ortwein, CEO paybox.

Today, a typical mobile operator uses more than 50 short codes to market all its mobile services. A typical bank is just able to send out messages, but cannot manage any replies. Both, mobile operators and banks have not consolidated their communication with end customers and use various, disintegrated internal and external systems creating operational cost, internal complexities and marketing deficiencies

With paybox Mobile Wizard, end customers have to remember just one SMS short code to get access to all mobile services of their operator or bank - be it Content, Commerce, Banking or Marketing.

Service providers such as mobile operators and banks can maximise the mobile lifestyle of their end customers leveraging the Mobile Wizard with its comprehensive, integrated portfolio of best practice solutions - available as a turnkey product or as ASP service. They can turn a prospective customer into a loyal customer as efficiently as possible to increase profitability along each phase of the customer development lifecycle by

• raising awareness through interactive, multi-step, multi-channel, and personalized campaign management,
• stimulating the trial of services through promotions with any kind of coupon, voucher or discount mechanisms,
• motivating interaction through compelling mobile services such as content services, subscription services and customizable application services like mobile Commerce or mobile contests, and
• enhancing repeated interaction through reward profiles such as loyalty points, game ranking and players lists.