xPublisher recently introduced its new pay-per-click advertising service catering to the global gambling industry. It is now possible for advertisers to promote sports betting and gambling systems, software and bots, tipster services, bookmaker offers, sports book promotions, online poker and casino bonus offers without restriction. Prior to launching the service, these advertisers were strained to acquire the online visibility they needed, often forced into higher-cost, lower return advertising vehicles.

"We provide equal opportunity for all gambling advertisers and publishers" explains Haydn Ellen, CEO of xPublisher.com. "In banning select advertisers and publishers, the major players legally discriminate against whole industries on a case-by-case basis."

xPublisher ensures prominent ad placement on a vast network of highly relevant and targeted gambling-related websites, search engines, directories and blogs, currently serving in excess of one million ad impressions per month. As a result, xPublisher is able to offer advertisers a more targeted and receptive audience, encouraging higher quality impressions, clicks and conversions. Additional features include geo-targeting and daily spend limits. There are no set-up fees, with advertisers paying only when customers visit their site.